Elizabeth Moss
Organization: CareCrown App
Website: carecrownapp.com
NAWBO Member: 25 years
Meet up for: Morning coffee or tea, lunch meetings
Tell us about your business – what do you do, and who do you serve?
I have a long history in Health Care, first as a Candy Striper at 11 yo! Later in life I decided I wanted to be a nurse and fell in love with old people! I worked across the continuum of care then shifted to private duty nursing to provide a higher level of care. This transformed into a Home Care Agency in 1997. During my 28-year experience as a Home Care Agency Founder, I lived the challenges in our industry. And what do Entrepreneurs do when we run into challenges, we solve them! I developed a solution to the top challenges, caregivers being on time, calling out, completing their training, and getting positive client feedback. Initially, it was manual, and painfully slow process tracking and managing all these details. I had an epiphany however of how to automate it and gamify it when playing a summer game on an app for a store that I frequently purchased their product. And CareCrown was born! CareCrown is an engaging, fun app and companion platform built to help home care agencies improve engagement, recognition, retention, and revenue! While also enhancing care and generating meaningful client outcomes by simplifying operations and engaging caregivers.
We serve the home care community, where all stakeholders feel valued, supported, and can grow personally and professionally. When Caregivers are happy…..everyone is happy!
What inspired you to start your business?
I was inspired by a gamified experience with an app and had a light bulb moment! I thought, this is what I need for my Incentive and Reward Program. So, I did what many Entrepreneurs do, we can do it better! And so, I did.
What has been your biggest challenge as a woman business owner, and how did you overcome it?
In hindsight, I can see that my biggest mistake was not having an assistant, an implementor! It would have served me well to have an assistant. In this company, I’ll hire that person as incrementally as I need to in order to grow as we can. I knew nothing about starting a business in 1997, we certainly didn’t have the resources that are available today, even just the internet was new. I am grateful for AI today, and all the Entrepreneurial support.
What aspects of NAWBO do you find most valuable or supportive, and why?
The support I have received from the women of NAWBO are the reason I have been successful in my business. The sisterhood that I was shown have sustained me. I continue to experience this and have built community in my business world. I found the Women’s Resource Center in Nashville, that NAWBO helped spawn early on. The women and support I gained from them was invaluable, they took me under their wings. They are the reason I have been a member of NAWBO for so long. I want to do the same for other Women Entrepreneurs.
What’s one piece of advice you’d give to another woman thinking about starting her own business?
Get connected to other Women Business Owners locally and nationally. We advocate for each other. We really do help one another succeed. Reach out, invite experienced business owners for coffee, ask questions. Gain insight through their experience, learn from their mistakes. Your experience is your responsibility.
Tell us more! Share about your other passions or interests:
I am a creative thinker, a problem solver. I have many ideas, most really good. However, they are not all for me to execute on, and I’ve had to learn this the hard way. Many of my ideas are for others, I need others to share my ideas with, who knows, it could be the thing that creates additional success for them. I enjoy creating in my business, in my home, in the garden, arts & crafts etc. I love to read, to learn, to grow, personally and professionally. I love to travel to new, and old favorite places. I love trying new restaurants, going to the movie theatre, and live talent. I watch the talent shows each season, and love hearing the stories everyone shares. I have 3 grandchildren I enjoy spending one on one time with. And I have 2 small pups, Carly and Grizzle.