On a hot, sultry Wednesday morning in late July, The Nashville Chapter of the National Association of Women Business Owners (NAWBO) held their monthly luncheon at The Woman’s Club of Nashville. Thanks to a storm the prior evening, the club was without power and, consequently, air conditioning and Internet. Did that stop Local Search Masters and the group of 30+ women from having a terrific time together? Not even close!
Matt Job, CMO of Local Search Masters, discussed various aspects about the world of digital marketing, covering such topics as:
- Why businesses should consider investing in search engine marketing
- The breakdown of Google’s search engine result pages and how the format changes across devices and search queries (examples: mobile vs. desktop, organic results vs. paid results & national searches vs. localized searches)
- Best practices for SEO optimizing a website to increase its positioning on important, non-branded search queries that are likely being performed by potential customers
- Best practices for developing and managing an effective Google AdWords campaign
- Content and link building strategies that businesses can use acquire more inbound links to their website from relevant, authoritative websites
- The importance of having Google Analytics set up on a website, and regularly analyzing and acting upon the data it provides to enhance the effectiveness of the site
- Why it’s imperative for your website to be mobile-friendly. To see if your business is mobile-friendly, you can run it through this Google test.
The discussion ended with a micro-workshop where the audience participated in group activities that asked each table to apply what they learned over the previous 30 minutes to their respective sites. EVERYONE had at least 1 excellent idea for improving their online marketing efforts moving forward!
For more information about Local Search Masters, visit www.localsearchmasters.com.